Avid /ˈæv.ÉĒd/ - showing great enthusiasm for or interest in something.

Producer, Singer/Songwriter, Musician

Sam // Avid Beats

Autistic 🌈 Vegan 🌱 Musician 🎹


Custom Services

Production, instrumentals mixing/mastering, tuning/editing, sample-making, guitar, singing/songwriting...


UPCOMING

Dip & Flow

Ana George

Prod. Avid Beats x Red

6th June 2025

With vocals and lyrics from Ana George, flowing over fiery and addictive moombahton club rhythms and melodies composed and produced by Avid Beats and Red, ‘Dip & Flow’ is a playful and sensual celebration of dance, body and soul. The lyrics are joyful, honouring physicality, movement, creative and romantic expression. Bursting with passion and heat, this club hit is made for the dance floor!  


UPCOMING

Polarity

Cece Alaniz, Avid Beats

27th June 2025, 1PM UK Time

"Polarity, inside of me
Polarity, in society
Polarity, in everything..."

Introducing this intense and exhilarating new pop, indie electronic and house song "Polarity" - a collaboration between Cece Alaniz and Avid Beats.

Cece wrote the lyrics and sung the main vocals, and Avid produced, arranged, mixed, mastered and harmonised. The song reflects on the current, worldwide, divisions in society, especially politically, but also culturally and in other domains, and how some leaders try to separate us and keep us afraid, despite us all being human, accentuating that we need to have compassion for one another and focus on our commonalities rather than our differences.

The metaphor “there's two sides to one coin; it’s still one coin” further symbolises this discord, but stresses that there can be multiple viewpoints to every situation. It emphasises that while two things may seem disparate or conflicting, for example through different people’s experiences or contexts, they may actually be more closely related; and that we are all interconnected and at heart part of the same whole.

The lyrics also feature and interpret Dr. Carl Jung’s phrase “the brighter the light, the darker the shadow”, which is used to speak on the duality of human nature, and how positive traits can co-exist with negative ones, again tying in with the theme of “polarity”. As we shine a light on our positive characteristics, we inevitably also face the darker, often concealed parts of our identity.

Nearing the end of the track, the use of the call and response and ad-libbing: “polarity, inside of me”; “polarity, in society”; “polarity, in everything” creates an exciting drop section, where the instrumental transforms into a more distorted, aggressive version of itself, capturing the anxiety and fear created by the current polarity of discourse.

Overall, the dark, haunting, intense and spacious instrumental allows the listener to be immersed in the atmosphere, while the striking vocals sail on top.

Paired with Avid’s vibrant, punchy and eye-catching lyric visualiser, this project will captivate and enlighten.

Listen to Cece and Avid's first collaboration "Lenticular Cloud", and second "I Am Who I Choose To Be".


NEW

Facts

Avid Beats


RECENT

I Am Who I Choose To Be

Cece Alaniz, Avid Beats


MUSIC VIDEO

Colour The Dark Days

(5K Special)

Avid Beats